Ball Packaging Europe has launched a Magic Straw Can targeting children and young adults, who have a preference for on-the-go consumption or consumer sweeter drinks outdoors.
Ball Packaging promises that it’s new with a built-in straw will ‘trigger a ‘wow’ effect’ among young consumers in particular after successful tests in Spain and the UK.
Coca-Cola Enterprises has told BeverageDaily.com that a fire at Ball Packaging Europe's beverage can facility in Wrexham will not affect end consumers, since the firm was not a current UK supplier.
EXCLUSIVE INTERVIEW: DISPATCHES FROM BRAU BEVIALE 2011
Beverage Can Makers Europe (BCME) chairman Gerrit Heske told BeverageDaily.com that cans were thriving in Europe due to perceptions of 'convenience, taste and freshness', but that industry still had a fight on its hands to tell consumers the...
Beverage can producer Ball Packaging Europe has developed a
resealable beverage can, which the company claims could change the
face of the beverage can market.
A can system developed by Ball Packaging Europe to protect
sensitive ingredients for use in beverages has found its first use
in Europe in a German creatine drink, and could help spur
development of new sports and wellness products.
Double-digit growth rates are expected in the beverage sector
throughout central and eastern Europe over the next decade, fuelled
by growing consumer spending power and the arrival en masse
of major western drinks groups. But it is...
Ball Packaging Europe, part of the US-owned Ball group, has
announced that it is to build a $40 million can packaging facility,
which will be located on the outskirts of Belgrade, Serbia.
Ball Packaging Europe has won one gold and one bronze award for two
product innovations in this year's Can of the Year Award packaging
competition, which took place in Singapore recently.
